Deliver Programs that Improve Children’s Play

Campaign 16 was a positive one, in that GPV was not battling an immediate crisis. It highlighted the value of free, child-centred and outdoor play for children.

The central driver of this campaign was the fact that in 2013 the United Nations nominated children’s play as an issue of international significance by making Article 31 (A Child’s Right to Play) of the convention the subject of a UN General Comment, which is a call to action issued to countries by the UN.

GPV identified play ambassadors drawn from 15 local government areas to assist with its play campaign.

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