It is a feature in the GPV/KCV campaign to ensure that physical punishment of children is made illegal across Australia.

The video is a reminder that positive discipline can work and should be viewed in conjunction with reading written materials on positive discipline.

Non-physical types of discipline for children and young people (booklet)
Reasons not to hit children (article)
Physical punishment in Australia (video)

GPV/KCV commends signing the petition to have physical punishment made illegal across Australia.

https://www.change.org/p/end-physical-punishment-of-children-protect-australian-children